Who is Edwin the Duck


Edwin the Duck is the world’s first interactive and educational rubber duck designed to make learning fun. Edwin and the included Edwin app together make everyday activities of reading, playing, singing and going to sleep extraordinary learning and rewarding experiences.

The Edwin App, compatible with iOS, Android, and Windows devices, is key to bringing Edwin’s world to life, and is comprised of four pillars of activity: Story Time, Play Time, Song Time and Sleepy Time.

Story Time

Original animated adventure stories bring important childhood lessons to life, emphasizing self-confidence, good decision-making, health, and other important topics. Edwin the toy will engage families as they read each story, narrating, quacking and lighting up during each adventure.

Play Time

Along with the basics of letters, numbers, shapes and colors, Edwin’s library of educational content will grow to include many more games for children of all ages, cultures, and skill levels. The toy’s built-in accelerometer allows for motion-based play, connecting the Edwin toy to the Edwin app with limitless possibilities.

Song Time

Edwin's custom written songs enhance daily activities, from brushing teeth to cleaning rooms, from getting ready for school to relieving stress, Edwin is there with musical sounds from his onboard speaker and digital interaction on screen. He can also stream your personal playlist directly from your device.

Sleepy Time

Edwin and the Edwin App create a completely unique and customizable bedtime experience. Edwin’s LED light can change colors, adjustable inside the app. Edwin’s lullabies are exclusively developed, and white noise sounds can help block outside noise.

Edwin the Rubber Duck Toy includes upgradable firmware and is a CPSC (Consumer Product Safety Commission) certified sophisticated piece of technology. He is equipped with a rechargeable lithium ion battery, LED light, Bluetooth® wireless connectivity, waterproof speaker and thermometer. Edwin also comes with a nest for charging and has a battery life of up to 8 hours.

His unique design enables him to float, wireless speaker and all, and ensures him to be fully mold resistant. Edwin will detect the temperature of the water with his onboard thermometer, which can also take human temperature and log it into your connected device.

Made for ages newborn to 9, Edwin will retail for $99.99 this summer at major electronics stores across the country and EdwinTheDuck.com. The Edwin App will be available free for download on Windows, iOS, and Android devices upon launch, with additional content available monthly for in-app purchases.

For more information, visit www.Edwintheduck.com.

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About pi lab

The inventors at pi lab believe in the power of imagination, the joy and inspiration derived from the creative process, and using our abilities and experiences to invent products that change the way children learn.

Founded in 2013 in Carmel, Indiana, pi lab specializes in product and mobile app creation.

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